This Privacy Policy applies to individuals in the European Union, United Kingdom, Switzerland, Norway, Lichtenstein, Iceland, Australia, and New Zealand.
Effective Date: June 8, 2021
This Privacy Policy describes how Time for Kids (“TFK,” “we,” or “our”) collects, uses, and discloses information when you interact with us, including our owned and operated websites (https://www.timeforkids.com/), mobile apps (the “Apps”), email newsletters, online subscriptions, other product offerings, and any other services that display this Privacy Policy (collectively referred to as the “Services”). We have prepared this Privacy Policy to explain the manner in which TFK collects, uses, discloses and otherwise process the personal data of data subjects in the European Union, United Kingdom, Switzerland, Norway, Lichtenstein and Iceland (collectively, Europe"), as well as Australia, and New Zealand. If you are located in Europe, please see the section "Data Controller" below for information about the controller of your personal data.
- Note to Parents and Teachers about Our Data Collection from Kids
TFK is a teaching tool designed for teachers and their students, and parents and their children. TFK offers news and editorial content tailored to specific age ranges, companion materials such as quizzes and teaching aides, and the ability to take advantage of TFK’s partnerships with other companies that offer educational content for children. Parents and teachers create accounts with TFK to access these materials and may distribute them to students or children using the links that TFK provides and/or Google Classroom (teachers must have their own accounts with Google Classroom to take advantage of this integration). Parents and teachers can access their accounts here.
We have taken numerous steps to minimize our our data collection:
- TFK does not collect any information that personally identifies students or children, such as name. Nor are we capable of identifying students or children based on the information we do receive. Furthermore, the TFK website does not use third-party integrations, tracking technologies, or cookies that collect information to deliver personalized advertising. The only exception is if a parent voluntarily provides their child’s name when subscribing to the Services.
- The TFK website uses Google Analytics to collect information about how users interact with the website. Having this information is important because it allows TFK to understand what works (or doesn’t) on the website. Google Analytics collects device identifiers, and if a child visits the TFK website on their own device or is given a device by a teacher or parent (for example, to read an article assigned by a teacher), Google Analytics will collect information about that device and how the user interacts with the website. The device identifiers Google Analytics collects do not personally identify children, and TFK does not use them as “persistent identifiers” capable of tracking a user across the internet.
- TFK makes its teaching aides and other resources available to parents and teachers as downloadable files or links to Google Forms. Teachers with Google Classroom accounts have the option to send a teaching aide to their Google Classroom account. In no event does TFK collect information about a student or child from these teaching aides, Google Forms, or the Google Classroom integration. Parents and teachers should consult Google’s privacy notices for more information about how Google may collect information from them.
- TFK may give parents and teachers the opportunity to use other companies’ services via links on the TFK website. While TFK offers links to those services, TFK does not collect any information from them about students or children
The Services do not display advertising or collect information to display targeted advertising on third-party websites or apps.
- Collection of Personal Data
We collect personal data, which is any information relating to an identified or identifiable individual, in the following circumstances:
Information you give us about yourself and others: We collect information that you give us about yourself or others directly, including personal identifiers, such as name and other contact details; commercial information such as payment details and order history; and audio information if you contact us via telephone for customer service purposes. You give information to us directly when, for example, you register for the Services.
You may give us personal information about other people, for example, when you fill out an order form and provide teacher names or sign up a friend for a gift subscription. Please ensure you have others’ permission to give us their personal information. The types of personal information that we may collect in this context include recipient’s name, address, e-mail address and telephone number. Please ensure that you notify the person whose information you are providing to us.
Information we collect automatically: When you interact with our Services, we (and our partners who provide analytics services) automatically collect certain network or other activity information, including through the use of cookies, to provide you with the Services and to analyze your use of the Services. For example, we collect IP addresses and device identifiers, including general location data derived from your IP address, and information about the webpages you view and how you move through our Services, how you reached our Services, how you interact with our social media pages, and how you interact with our email communications.
We use Google Analytics for these purposes. Google Analytics uses its own cookies. These cookies are only used to improve how our Services works. You can find out more information about Google Analytics cookies here. You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available here.
TFK does not use third parties to collect information for advertising purposes.
Please note that some of the information we request from you is required in order for you to use our Services. If you do not wish to provide such information to us, you are not obligated to, but as a result you may not be able to use the particular Service. However, some of the information we request from you is optional. This means that you can elect not to provide it to us and you will still be able to use the Service. If not all the information we request on a form is required, we may identify the required information to you such as by displaying an asterisk (*) next to the field where we request the required information.
Please be aware that, consistent with our note to parents and teachers above, TFK only uses Strictly Necessary, Functionality, and a limited number of Performance/Analytics technologies on the child-directed parts of TFK, not Programmatic Advertising technologies.
More information about the types of cookies and tracking technologies that our partners use is available in our Cookies Policy.
Some of the information we request from you is required in order for you to use our Services. If you do not wish to provide such information to us, you are not obligated to, but as a result you may not be able to use the particular Service. However, some of the information we request from you is optional. This means that you can elect not to provide it to us and you will still be able to use the Service. If not all the information we request on a form is required, we may identify the required information to you such as by displaying an asterisk (*) next to the field where we request the required information.
- Personal Data We Obtain from Other Sources:
We combine personal data collected through the Services with other information that we obtain about you, your computer, and/or device from our affiliates, including TIME USA, LLC. To the extent we combine personal data collected through the Services with information we obtain from other sources, we will treat the combined data in accordance with the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data.
- How We Use the Personal Data We Collect:
Our primary goal in collecting information is to provide you with a customized experience when using our Services and to make them more valuable to you.
We, and our authorized service providers, use personal data to enable us to provide, operate and improve our Services to you and for other legitimate business interests, including to:
Provide the Services:
- Deliver the Services.
- Establish and administer your account, including conducting billing and invoicing, contacting you about the expiry of your subscription and sending you service messages about your subscription. For example, once you are subscribed, we may store your subscription information, including its start date, renewal date, pricing, publication, and any customer service contacts you may have with us.
- Authenticate access to your account. For example, you may provide us with a username and password to get access to your account.
- Perform maintenance and operations, including management of the network and devices supporting the Services and our systems.
- Provide technical support and assure quality of customer service interactions.
- Facilitate hardware and software upgrades for devices and systems.
- Enable your participation in surveys, sweepstakes, contests, and promotions.
Communicate with You:
- Respond to your inquiries.
- Personalize communications.
- Send you service-related announcements, such as when we make changes to subscriber agreements, or to contact you about your account.
- Market our Services, such as by offering you products, programs or services that may be of interest to you, and keeping you informed of new happenings at TFK
Make Improvements to Our Products and Services:
- Show you ads about TFK on third-party websites and apps.
- Identify and develop new products and services.
- Improve the design of our Services.
- Understand how our Services are used, including by creating measurement and analytics reports.
Investigate Theft or Other Illegal Activities and Ensure a Secure Online Environment:
- Detect the unauthorized use or abuse of the Services.
- Protect you and other subscribers from fraudulent, abusive, unlawful use of, or subscription to, the Services.
- Protect our rights, our personnel, and our property.
- Comply with applicable law.
The Services do not display advertising or collect information to display targeted advertising on third-party websites or apps.
- Disclosure of Personal Data
We will not rent or sell your personal data without your consent, except as otherwise set out in this Privacy Policy or in any specific disclosure given to you when obtaining personal data from you.
Publicly: If you choose to submit content (e.g., a “letter to the editor” or a comment or other submission on our social media pages), and you give us your consent, we may publish your name, screen name and the information you provided to us, which will be public. TFK’s website does not have community forums or other features that enabled user-generated submissions, and there are no means by which children can publicly post content.
Affiliates, Third Party Service Providers and Agents: Your personal data will be transferred among our family of companies or other third parties solely for the purposes of processing your requests, arranging delivery of your subscription, product, or Service, and providing customer service, and for other purposes described in this Privacy Policy. We also transfer (or otherwise make available) your personal data to third parties who provide services on our behalf, including subscription management, billing and collections, security, audit, legal, IT, marketing, and analyzing web traffic. For more information about our web traffic analysis tools, see our disclosure about our use of Google Analytics, above. Our service providers are required to maintain the confidentiality and security of your personal data and to use it only in compliance with applicable data privacy laws and are prohibited from using or disclosing your personal data for any purpose other than providing the services on our behalf or as otherwise not prohibited by applicable law; although we may permit them to use aggregate information which does not identify you for other purposes.
Advertising Partners: In the parts of TFK that are not child-directed, we also partner with companies that are listed in our Cookies Policy to assist us with advertising our Services to you and others who may be interested in them, and who use cookies to display interest-based advertising to you on third-party websites and apps. These companies may use tracking technologies on our website, as described above, to collect or receive information from the Services and elsewhere on the internet and then use that information to measure and target ads. Please be aware that, consistent with our note to parents and teachers above, TFK only uses a limited number of Performance/Analytics technologies on the child-directed parts of TFK, not Programmatic Advertising technologies. We do not collect information from children for advertising purposes, and the device information we collect when a child uses our website does not personally identify the child. For more information about interest-based advertising, and how to opt-out of participating companies’ website tracking technologies, please see "Your Choices" below.
Auditing and Accounting Organizations: We share your personal data with third-party auditing and accounting organizations, including the UK Audit Bureau of Circulation (“ABC”), so they can verify aggregated statistics and circulation usage of our products or review our policies, processes, and procedures for compliance with relevant standards. You can view ABC’s privacy policy here.
Sale or Merger of Business: It is possible that all or part of TFK or its affiliates could merge with or be acquired by another business or undergo a corporate change or dissolution such as a reorganization, consolidation, bankruptcy, liquidation, sale of assets, or wind down of business. If this happens, or in connection with discussions of such event, we may share the information that relates to you.
Legal: We may be required to provide your personal data in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal data to assist us in collecting a debt owed by you, where necessary for the establishment, exercise, or defense of legal claims, to protect the rights, property, or safety of us or third parties, or to enforce our terms.
TFK does not sell or rent the personal data it collects on the Services.
- Legal Basis for Processing
In some jurisdictions, like the United Kingdom and European Union, we must have a legal basis to collect, use and share your personal data. If you are located in the United Kingdom or European Union, we process your personal data on the basis of:
Performance of a contract: including when we fulfill your requests for products, services and information.
Our legitimate interests: including when we send you technical notices, updates, security alerts and support and administrative messages, analyze your interactions with our Services, conduct market or audience analysis and related reporting, improve our Services, provide you with special offers, promotions and information from companies within our corporate family and from select third parties, tailor advertising to your interests, and use your personal data to prevent potentially prohibited or illegal activities on our Services.
Your consent: including when we ask for your consent to process your personal data for a specific purpose that we communicate to you or, where applicable, to send you marketing, promotions and special offers.
Compliance with a legal obligation: including when we use your personal data to comply with applicable laws and enforce our terms.
- Third Party Websites
Our Services provide links to third party websites or offerings where data privacy practices may be different to that of Time. The inclusion of any link does not imply our endorsement of any other company, its websites, or its products and/or services. These linked websites or offerings have separate and independent privacy policies, which we recommend you read carefully. We have no control over such websites or offerings and therefore have no responsibility or liability for the manner in which the organizations that operate such linked websites or offerings may collect, use, disclose, or otherwise treat your personal data.
You can access various social network posting and sharing tools through our Services that are operated by third parties, including a “share” button that allows you to post links to content and features that you believe will be of interest to others on your social network pages. When you visit a page that includes one of these sharing tools, the third-party company that operates the tool may be collecting information about your browser, device and online activity through its own tracking technologies and subject to its own separate privacy policy, which may differ from ours.
- Your Opt-Out Choices
(a) Promotional Emails
You can remove yourself from our promotional postal mailings by emailing us at time@subscription.co.uk or by contacting us as described in the How to Contact Us section below. You can remove yourself from the future sharing of your contact information with third parties by emailing us at time@subscription.co.uk. You can also remove yourself by contacting us as described in the How to Contact Us section below
(b) Analytics
The TFK website uses Google Analytics to collect information about how users interact with the website. Google Analytics collects device identifiers, and if a child (or other user) visits the TFK website on their own device or is given a device by a teacher or parent (for example, to read an article assigned by a teacher), Google Analytics will collect information about that device and how the user interacts with the website. The device identifiers Google Analytics collects do not directly identify children. We need this information to understand what works (or doesn’t) on the website.For information about Google Analytics’ privacy practices, click here and for your related opt-out choices, click here.
(c) Accessing, Correcting, and Deleting Your Personal Data
Time provides you with the ability to access and edit certain information that you have provided to us through our Services. If you are a print subscriber located in Australia or New Zealand, you can access and edit your information by clicking here. If you are a print subscriber located in the European Union, Switzerland, Norway, Lichtenstein or Iceland, you can access and edit your information by clicking here or by emailing us at time@subscription.co.uk Data subjects located in Europe have additional rights as set forth in the “Data Subject Requests” section below.
(d) Data Subject Requests
If you are located in the European Union, United Kingdom, Switzerland, Norway, Lichtenstein or Iceland, you have certain rights under applicable data protection laws. For instance, you have the right to access, rectify, or erase any personal data we have collected about you through the Services. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Services.
We encourage you to review, update, and correct the personal data that we maintain about you, and you may exercise any of your rights by completing the form available here. Please specify in your message to us which right you intend to exercise. We will respond to your request within 30 days. We may ask you to verify your identity and to provide other details before we are able to provide you with any information, correct any inaccuracies, delete any information, or honor your other rights. Your rights may be limited, subject to the law of your jurisdiction or as necessary for our legitimate interests to process the personal data. Your rights are subject to our records retention policies and applicable law, including any statutory retention requirements.
If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority.
- Data Controller
European data protection law makes a distinction between organizations that process personal data for their own purposes (known as “controllers”) and organizations that process personal data on behalf of other organizations (known as “processors”).
If you are located in the European Union, United Kingdom, Switzerland, Norway, Lichtenstein or Iceland, the controller of your personal data is Time Magazine UK Limited, located at Suite 1, 3rd Floor 11 - 12 St. James's Square, London, United Kingdom, SW1Y 4LB. Please be aware that if you register or sign-up to receive services offered by Time USA, LLC, then the primary controller of your personal data will be Time USA, LLC, located at 1095 Sixth Avenue, New York, NY 10036, United States.
- International Transfers
Time is headquartered in the United States and has operations around the world. We may transfer your personal data to the United States and other countries where TIME, our affiliates and service providers operate, including within the European Economic Area, the United Kingdom, South Africa, Hong Kong and Singapore. Please be aware that these countries (including the United States) may have laws that are different to the laws of the country where you are located, and which may be less protective than your country's laws. However, wherever we transfer your personal data to another country we ensure that it will be transferred and protected in accordance with this Privacy Policy and applicable data protection laws. If you are located in the European Economic Area or the United Kingdom, we rely on European Commission adequacy decisions or, where applicable, suitable safeguards such as standard contractual clauses published by the European Commission.
- Security of Personal Data
We maintain administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, loss, modification, disclosure, and any form of unlawful processing of personal data in our custody and control, and our service providers are bound to maintain similar safeguards. These measures also aim at preventing unnecessary collection and further processing of personal data. Although we take appropriate measures to safeguard the personal data in our custody and control, and we require similar safeguarding measures from our service providers, we need you to understand that we are unable to guarantee the security of your personal data.
To provide you with an increased level of security online, access to your personal data on certain of our websites may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication.
- Retention of Personal Data
We will take reasonable steps to accurately record the personal data that you provide to us and any subsequent updates. We will retain your personal data as long as necessary to fulfill the purposes for which it was collected. Thereafter, we will either delete your personal data or de-identify it so that it cannot be attributed to your identity. Please note that we may continue to retain personal data for purposes of our legitimate interests, including as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. Data subjects located in Europe have the right to request that we delete their personal data as set forth in the “Data Subject Requests” section above.
- Changes to this Privacy Policy
This Privacy Policy may be updated periodically to reflect changes to our personal data practices. The revised Privacy Policy will be posted on this website with the date of the last modification, and we will notify of the changes if required by the applicable law. We will treat your personal data in accordance with the Privacy Policy in place at the time of collection of such information, or as you otherwise indicate your preferences. We encourage you to check whenever you use our Services to see if the policy has been updated.
- How to Contact Us
If you have any questions or concerns about this Privacy Policy, our data practices, or our compliance with applicable law please contact us via email at euprivacy@time.com or write to us at:
Time Magazine UK Limited
Attn: Privacy Officer
Suite 1, 3rd Floor
11 - 12 St. James's Square
London, United Kingdom, SW1Y 4LB
